Premier League clubs have spent a staggering £710 million in the transfer market this year.
A record £485 million was spent this summer, with a further £225 million in January. This summer's spending was a 33 per cent increase on last year's window, says the Deloitte Group.
"Apart from last year, summer spending has held up around this £400million-£500million mark. That seems to be the norm for the last four or five years and there is no compelling reason to think why it's going to drop," said Dan Jones, partner in the Sports Business Group at Deloitte.
"Football is not immune to what is going on in the wider economy but it is pretty resistant to it. Football's revenues are continuing to increase and I don't think it will fall.
"This is a record calendar year because if you look at the top five clubs they have all had reason to spend.
"There is a new-ish manager at Liverpool, a new manager at Chelsea, ambitious owners at Manchester City, a team looking to refresh in Manchester United after a lot of retirements, and Arsenal needed to spend too."
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