Manchester United admit they're paying closer interest to commercial opportunities in the Far East.
Given how the credit crunch has had such an impact in established markets, United view the Far East as the major growth area.
"Many economies in that part of the world have been largely undented from the impact of the credit crunch," said commercial director Richard Arnold.
"Asia has gone from strength to strength in both capital and consumption-based growth.
"Given that situation and the fact such a huge proportion of our fans are based in Asia, it will continue to be a huge part of our business going forward."
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