Manchester United's sponsors Aon are delighted with their tour of the USA.
Chicago-based insurance giant Aon paid £80 million over four years to have its logo on the United shirts.
“When the opportunity to sponsor United became available to us in 2009, we realised it was a once-in-a-lifetime opportunity to align with the number one brand in the world’s number one sport.” said David Prosperi, Aon’s head of Global Public Relations, to the Telegraph.
“The most interesting thing is that it has caused more people to ask about what we do. When we launched the sponsorship in June 2010, hits to our website increased over 150 per cent. But on match days, we have seen dramatic increases in hits to the site from specific countries that have come close to 500 per cent, so there has been significant uplift in brand recognition from clients and prospects as well as from the general public.”
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